How Active Marketing Can Grow Your Practice to New Heights

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If you experience issues registering for this webinar, please email or call the MGMA Service Center at 877.275.6462, ext. 1888 to register.

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This member-exclusive webinar – scheduled for August 26, 2025, at 1 pm ET (12 pm CT, 11 am MT, 10 am PT) – is eligible for ACMPE, ACHE (live only), CME (live only), CPE (live only), PDC (live only) and CEU credit, and will be made available as a recording.

Unlock the transformative power of active marketing—a proven yet often overlooked engine for accelerating growth in medical practices. In today’s competitive landscape, it’s no longer enough to rely solely on passive patient referrals or reputation. Discover why intentional, ongoing marketing initiatives are essential for attracting new patients and expanding your reach, even as competitors market aggressively.

This webinar will reveal actionable strategies for elevating every location in your practice, from the high performers to those seeking new momentum. Learn how tailored marketing tactics—data-driven campaigns, digital outreach, and local engagement—can boost results regardless of each site’s current performance.

We’ll also explore dual-track marketing approaches that target both consumers and referring doctors. By optimizing your message at each touchpoint, you’ll increase patient acquisition, strengthen physician relationships, and create sustainable revenue growth. Walk away with a vision for consistent success—and the confidence to launch growth initiatives that drive your practice to new heights.

This 60-minute webinar will provide you with the knowledge to:

• Identify why marketing is a powerful growth driver that your practice is probably underutilizing
• Describe how to create marketing programs that scale and adapt to each of your locations
• Discuss how to use data to prove and optimize results over time

Delivery method: Internet Live Course | Group Internet Based
Learning level: Beginner - Education designed to provide a general understanding of a topic or knowledge area.
Learning format: Traditional
Prerequisites: None
Advance preparation: None
Duration: 60 minutes

Claiming Credit: If you wish to claim continuing education credit, you must attend the live webinar and complete the session evaluation in order to meet the requirements of the accrediting organizations.

• ACMPE, medical practice administrators in certification and Fellowship through ACMPE
• ACHE, American College of Healthcare Executives Qualified Education
• CME, licensed physicians (MD/DO)
• CPE, Continuing Professional Education for accountants
  • Attendance at the live instructor-led program 
• CEU, generic continuing education credit
• PDC, professional development credits for the Society for Human Resource Management (SHRM)

For detailed continuing education credit information, click here.

**PLEASE NOTE: CEU credit types and totals are listed as a good faith estimate. Actual CEU types and totals offered at time of presentation may vary. Final CEU credit listing will be published on or before the day of the presentation.

Webinars are delivered live using online web conferencing software, which allows you to interact directly with presenters and colleagues through your web browser. 

This webinar will be hosted in Zoom Webinars and will consist of a 60-minute presentation and question-and-answer session. You will receive informational emails with instructions to access the live event and related resources, as well as steps to claim continuing education credits. 

Review this resource for participating in Zoom Webinars or test your connection here.

This is a member-exclusive webinar. There is no registration fee.

Live Instructor Cancellation Policy
If for any reason MGMA must cancel this program, MGMA will notify participants by email of the cancellation no less than 48 hours prior to the expected start time.

Contact the MGMA Service Center for cancellations or refunds:
Toll-free: 877.275.6462, ext. 1888
Email: service@mgma.org 

Complaint resolution policy
Please contact the MGMA Service Center toll-free at 877.ASK.MGMA (275.6462) for issues or concerns with this webinar.